The Tipping Point

The Tipping Point

How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Genre: Nonfiction / Psychology / Social Psychology

On Sale: January 7th 2002

Price: $17 / $22 (CAD)

Page Count: 304

ISBN-13: 9780316346627

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Meet The Author: Malcolm Gladwell

Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is the host of the podcast Revisionist History and is a staff writer at The New Yorker. He was named one of the 100 most influential people by Time magazine and one of the Foreign Policy’s Top Global Thinkers. Previously, he was a reporter with the Washington Post, where he covered business and science, and then served as the newspaper’s New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. Gladwell was born in England and grew up in rural Ontario. He lives in New York.

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