The Tipping Point

How Little Things Can Make a Big Difference

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By Malcolm Gladwell

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$19.99

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$25.99 CAD

Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut — named one of the best books of the decade by The A.V. Club and The Guardian — by Malcolm Gladwell, the bestselling author of The Bomber Mafia.
 
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

  • “A fascinating book that makes you see the world in a different way.”
    Fortune
  • “Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide.”
    San Francisco Chronicle
  • “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.”
    Michael Lewis
  • “Undeniably compelling. . . terrifically rewarding.”
    Claire Dederer, Seattle Times
  • “As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation.”
    Aaron Gell, Time Out

On Sale
Jan 7, 2002
Page Count
304 pages
Publisher
Back Bay Books
ISBN-13
9780316346627

Malcolm Gladwell Headshot

Malcolm Gladwell

About the Author

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the cofounder of Pushkin Industries, an audio-content company that produces Revisionist History, among other podcasts and audiobooks. He was born in England, raised in Canada, and lives outside New York with his family and a cat named Biggie Smalls.

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